I remember watching a posting by NPR news on a local pizza place in New Orleans who took a stab at using Facebook to draw customers to its new location.
They used the facebook fan recommends method with very little success. They spent around 240 dollars and only got back in customer return around 20 dollars.
So question comes up does Facebook advertising work for small businesses?
Here is the article if you would like to listen in on the conversation from NPR news interview on the Pizza Delicious article.
I have done a few campaigns with some success and some with not much success. A lot of what has to happen on any type of advertising is that there needs to be a way to track your advertising budget.
For example their ad could of been something like; "Visit our store location for a free slice of Pizza. " Since it was the first time that they opened they need people to come by and try their pizza.
So my two cents for their facebook ad is just posting that your business is open is not enough to draw people to your small business.
You have to ask the question from their perspective: What is in it for me?
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