Facebook advertising and my thoughts on NPRs article

I remember watching a posting by NPR news on a local pizza place in New Orleans who took a stab at using Facebook to draw customers to its new location.

They used the facebook fan recommends method with very little success. They spent around 240 dollars and only got back in customer return around 20 dollars.

So question comes up does Facebook advertising work for small businesses?

Here is the article if you would  like to listen in on the conversation from NPR news interview on the Pizza Delicious article.

I have done a few campaigns with some success and some with not much success. A lot of what has to happen on any type of advertising is that there needs to be a way to track your advertising budget.

For example their ad could of been something like; "Visit our store location for a free slice of Pizza. " Since it was the first time that they opened they need people to come by and try their pizza.

So my two cents for their facebook ad is just posting that your business is open is not enough to draw people to your small business.

You have to ask the question from their perspective: What is in it for me?

Google and Panda what it means to bloggers

If you are a blogger or someone who promotes products online via website then you may have seen a decline in website rankings. If not then you are in the right track. Panda if your not familiar is a Google program that learns daily on how websites interact with its searchers. So what this means if you have a site with low quality information chances are if you were on the top search your ratings may decrease.

Nothing to fear about the new Panda protocol it just means as bloggers we must provide useful information.  Google is cracking down on link website farms and spam websites so this is why many bloggers are seeing rankings changes.